Marketing using the internet is a relatively new area of advertising. Very different from traditional print advertising, it usually allows greater scope for targeting specific groups of people or places.

Pay-per-click Advertising - These are the 'Sponsored' advertisements that appear to the right-hand side of traditional search engine results. Placements on these adverts are decided through bidding for relevent keyworks. For example - If you were a plumber in Manchester, a suitable keyword for you to advertise with may be 'Plumbers Manchester'.

Each time a search-engine user searches using this keyword, your advertisment would appear somewhere on the sponsored search listing (depending on your bid; lower bid=lower placing on list). The great advantage is that you only pay when a user clicks on your advert and arrives at your website, so you only pay for confirmed "leads". Typical cost-per-click is between £0.10p and £2.00, but how you budget is completely controllable. Find out more about this type of advertising by viewing our Google, Yahoo or MSN pay-per-click services.

Creative Web Advertising - New web-based technologies and the enormous growth of high-speed broadband internet has made it possible to use high-quality, visually stimulating marketing online. Web based animation (using called "Flash") is a great way of engaging audiences from children upwards. This technology can be used to develop dynamic areas of websites, web-based games or animated invitations. These invitations may be to a special event, an online sale, or just to say "Seasons Greetings" to your customers or clients. Find out more by viewing our e-invitations section or our web ads portfolio.

Email Marketing - Undoubtedly potentially the most successful form of marketing for your company is through email. Visitors to your website or past customers who have chosen to receive future information from you are perfect for developing personalised email marketing campaigns. Well designed and properly executed email marketing can have very high response rates, and excellent levels of feedback. There is no greater method of reaching a mass-market audience directly. Well though out creative can engage and interest instantly, and it only takes a click-through to confirm this. All-Perception are highly experienced email marketeers, and understand the concepts behind successful campaigns. Factors such as subject lines, personalised creative and even send-out times can all have a profound effect on the success of your e-marketing. Get in touch wth All-Perception to discuss your ideas, or find out more by viewing our email marketing section.